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Rapid changes in technology have forced every industry to re-think the way business is conducted. The travel industry is no exception. Here, read articles on how you can ride the change and harness technology for the benefit of your business.
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Leveraging information
| Many of us are information hoarders, but how much of that information is being put to effective use? Data collection is only the first step in helping our businesses grow. | |
| Brand matters on the Net
| Do you experience this problem where your IT people do not understand branding and your branding people don’t understand IT, and never the two shall meet? | |
| Using Internet Mailing Lists
| Maintaining lists of individual email addresses for marketing or disseminating information can be an arduous process. Adding, deleting names, forwarding replies etc, can be made much simpler if they could be automated. This is possible with Internet mailing lists.
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| The age of mass collaboration
| | Here’s another new word to add to your dictionary – Wikinomics. And add it you should because it will be (or already is!) the new way business is being done now.
So what does Wikis mean for us in the travel trade? | |
| Journeying into the second life
| We’ve now all heard the term “Web 2.0”. But have we figured out how we are going to use it or harness its influence for our business? Let’s look at where the web is going (or has already gone!) into its second life. | |
| Building Community
| With greater proliferation of online social networks and communities on the web, as a business, you can tap on this growing phenomenon and attract (and keep) customers by creating online communities that they can be part of. Learn what are the rules to be part of the game.
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| The arrival of Web 2.0
| Who’s still talking online stores and booking engines these days? Not many, if you are hang around the hotshots in the Internet space. Find out more about what they are talking about – Web 2.0… | |
| To market, to market, in the online world
| | Every organisation operating in today’s environment should consider crafting a separate online marketing plan, to complement its traditional, offline strategy.
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