We know that editorial space in the media is worth a lot. But what works even better is to have media and advertising work hand-in-hand.

Travel agents are notorious for being a supermarket for all travel needs. While there is a place for a hypermart style of travel retailing, most small and medium sized agencies are not well placed to be that and would probably fare better if they focused on particular market segments and become more targeted in their sales and marketing efforts.

Using the media to be your spokesperson or marketing tool is very powerful, and often creates more impact on businesses than advertisements can buy.

While we all know pricing is a key component in marketing, research shows that many businesses do not actually have a serious pricing strategy based on sound research or methodologies.

No one needs to tell you the mobile phone is probably the most pervasive consumer technology right now. In most Asian countries, mobile telephones are even more ubiquitous than the Internet.

In this new year, endeavour to learn about the new customer. The new customer does not necessarily mean a different customer – the same person who has purchased a travel package from you may be new to you today. Get tips from the five Es - Educate, Explore, Elevate, Entertain and Evaluate as defined by Marshal Cohen for your marketing efforts.

 

Would you like to have your customers walk into your shop already with their wallets out and ready to make the purchase? Find out how emotional marketing can help you create a perceived need or want for your product or service.