Issue 8 | July 2010
article 1

Strategic Partnership between Abacus and Circos Brand Karma Helps Leading Hotels Drive Measurable Results from Social Media
Abacus has formed a strategic partnership with the leading brand analytics and management company - Circos Brand Karma, for the hotel industry. With this partnership, Circos Brand Karma will integrate real-time Abacus Hotel bookings data with brand insights culled from social media tools to provide an up-to-date analysis on customer sentiment, key influencers as well as hotel performance.

Abacus’ top hotel customers can leverage on the Brand Karma tool to gain access to deep analysis and interpretations of online conversations about their properties gathered from social media channels in multiple languages, integrated with live Abacus booking data. These insights will help deliver actionable results that hotels can use to develop its social media into a profitable distribution, service and marketing channel.

Click here to read the full press release.

Back to top
article 2

Illuminating Asia - Abacus Shows the Way at IHIF 2010
The 2nd International Hotel Investment Forum Asia Pacific (IHIF Asia Pacific) 2010 was held at the pre-eminent meeting destination - The Venetian Macao Resort Hotel from 14 to 16 Jun 2010. Sporting the theme of “Illuminating Asia”, the event saw a good turnout of over 350 attendees from various sectors of the hotel industry.

In addition to the Abacus’ showcase of solutions and services for the hotel industry at the Forum, Abacus’ Vice President (Marketing) Brett Henry shed light on the growing significance of social media and its impact on distribution together with Circos Brand Karma’s CEO, Morris Sim. Abacus also announced its partnership with Circos Brand Karma at this event, and elucidated how this strategic initiative will help hotels drive measurable results with social media.

Brett also sat on the keynote panel with other industry experts as they shared and discussed on the topic - “The Hard to Ask and Harder to Answer Questions about Hotel Investment: When You Are in the Glare of the Headlights”.

Check out the photos of the event on Facebook today!

Back to top
article 3

Sizzling Summer Hotel Deals
Get excited this summer as Abacus brings you hotter deals from participating hotels in six sizzling destinations! Travel agents will get to serve their customers with value-added perks when hotel bookings are made via Abacus Hotel.

Besides earning commissions, Abacus-connected travel agents stand a chance to win a complimentary night-stay (inclusive of breakfast for two) when they book with selected hotels listed in the Abacus Hotel Quarterly Promotion Guide (Jul to Sep 2010 edition). Terms and conditions apply.

View a copy of the Abacus Hotel Sizzling Summer Hotel Deals here. Get more details on how to participate in future promotions by sending an email to marketing@abacus.com.sg.

Back to top

article 4

Abacus Hotel Runs In-market Promotions in Singapore & Sri Lanka
Abacus Triple Bonus Promotion
Travel agents in Singapore have another reason to complete their customers’ itinerary via the Abacus system. From 1 Jul to 30 Sep 2010, Abacus-connected travel agents who book and ticket on Abacus FareX, Abacus Hotel and Abacus TravelSecure can enjoy bonus payouts in these incentive programmes.

Double Deals with Abacus TravelSecure and Abacus Hotel
Abacus-connected travel agents in Sri Lanka can now get to enjoy double deals with Abacus TravelSecure and Abacus Hotel from 1 Jul to 31 Aug 2010. Travel agents will be rewarded with gift vouchers for every 40 materialised bookings on Abacus Hotel. Terms and conditions apply.

For more details on how to participate in future in-market promotions, send enquiries to marketing@abacus.com.sg.
Back to top

article 5

Abacus Hotel Gives You More
Abacus concluded the “Abacus Hotel Gives You More” contest on 15 May 2010. The month-long promotion, which ran from 15 Apr 2010, quizzed travel agents on their knowledge of the Abacus Hotel Graphical User Interface. Winners not only walked away with prizes, but also realised how easy it was to make a hotel booking with the new user-friendly booking tool.

Abacus Hotel supports travel agents with an all-in-one mask to guide them through their booking. Hoteliers can rest assured that the booking of their hotel property through Abacus is not only simple but also improves the operational efficiency of travel agents, while providing a good user experience at the same time.

In this quarter, travel agents can look out for more Abacus Hotel Awareness Programs, which will provide them with more knowledge on Abacus Hotel, and the opportunity to win more prizes by taking part in the contests.

Back to top
article 6

Reach Out to Asia's Elite Travel Agencies at Abacus International Conference 2010
The highly anticipated Abacus International Conference (AIC) 2010 will be taking place from 13 to 16 Oct 2010 in Ho Chi Minh City, Vietnam. AIC 2010 will see a gathering of more than 500 of the Asia region’s elite travel agents and key industry partners. As a valued partner of Abacus, we want to help you to capitalise on this exclusive opportunity to reach out this group of key decision makers in the travel and leisure industry.

We have specially put together advertising, exhibition and sponsorship opportunities for you. Click to view on what we have to offer our industry partners. For more information, do feel free to contact the following persons to discuss how we can help to tailor your sponsorship requirements.

Contact information:
• Diana_Koh@abacus.com.sg, Tel: +65 6426 0636
• Suzanne_Lee@abacus.com.sg, Tel: +65 6426 0645

Back to top

banner
2010 Copyright @ Abacus International. All Rights Reserved | Legal Notice | Abacus Home |
If you cannot read this properly, please click here.
If you prefer not to receive commercial email from Abacus, or if you've changed your email address, please click here.