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Asia Pacific Online Travel Landscape
Ram Badrinathan, General Manager, PhoCusWright, Inc
Brett Henry, Vice President Marketing, Abacus International
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Online travel has been lauded as the fastest growing travel segment in recent years. Will it be another casualty of the lackluster economy or will current conditions provide fertile ground for online travel to thrive? This information-packed presentation by Ram and Brett offers insights into these and other issues facing the online travel landscape. They will also draw on research to highlight online travel trends in the Asia Pacific and other parts of the world.
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Convergence of social networking and online travel
Andres Fabris, CEO and Founder, Traxo |
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Social networking has proved to be a tough nut to crack for marketers and businesses alike, however, the ‘size of the prize’ makes reaching out to the online travel community a tantalising goal for many online travel agencies. In this session attendees will get honest advice about the potential and limits in targeting online communities and, with such a high degree of customer mobility between sites, where agencies need to focus their energy in order to win new business.
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The wisdom of crowds?: Getting to the heart of user-generated content (UGC)
Hao Wu, General Manager, TripAdvisor China
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The rise of the internet has opened up a whole new world of business opportunities and tools to reach out to the mass consumers. One of the most interactive tools available online is user-generated content, otherwise known as consumer-generated content. From social networking sites, blogs, photo-sharing sites and more, Mr Hao Wu, General Manager of TripAdvisor China will shed some light on how these channels have dual purpose in helping travellers plan their trips while giving industry players a brand new way of engaging with their customers.
Expect to gain practical insights about the latest trends in this relatively new marketing platform from the world's leading traveller community site. |
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Thought leadership 2009-2010
Jim Menge, Evangelist, Wandrian, Inc |
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Turbulence from this economic crisis has changed the business landscape as we used to know it. The next two years will see companies rise above the turmoil or be swallowed up by it. This session focuses on how leaders should be thinking during this critical period as they chart a path forward in this uncertain terrain. It will touch on topics such as “how to drive the greatest impact for your business in the next two years”, “what leaders are saying about issues that matter”, “where the most innovative travel business ideas and solutions are to be found” and “what technologies matter”. Mr Menge will show how each of these are relevant to executives in the travel and tourism industry, and which ones they should pay attention to. |
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