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Be relevant: Marketing your online travel website
In the first of a series of articles around Building the Foundation to a Successful Online Business, the objective is to get online travel agencies to think about if they are marketing their online travel websites effectively, or if at all.
Be visible: Maximise sales opportunities through optimise search
Now that we have established how online travel agencies can effectively market their websites, the second article in the series of articles around Building the Foundation to a Successful Online Business, discusses creating higher visibility of your website thorough Search Engine Optimisation (SEO). Click here (Online article part 2) to read more.
Be successful: Turning browsers into bookers
In the first couple of articles around Building the Foundation to a Successful Online Business, effective marketing and SEO were highlighted as ways to drive traffic to your travel website. Now that you have improved the hits and traffic to the website, how do you Turn Browsers into Bookers?
Be safe: Managing online fraud the smarter way
In this fourth and last article around Building the Foundation to a Successful Online Business, we take you through the paces of Managing Online Fraud the Smarter Way to ensure that you have a safe and secure travel website.
Creative value online
Travel agencies that have decided to market and distribute their products and services online have found internet booking engines to be an integral part of their day-to-day operations.
10 reasons for travel agents to be online
Learn the 10 reasons why it is important to take your travel expertise into the internet and reap the benefits that Abacus solutions can do for you.
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