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The travel industry has seen a steady growth in ecommerce during the last few years. At the same time, the on-line agencies, travel suppliers and traditional agencies with on-line presence are continuing to face several challenges, such as building brand loyalty, high look-to-book ratio and unsatisfactory customer experience.
The Web services technology has emerged as a key enabler for application developers in travel agencies, airlines and providers of related content to deliver products and services that overcome some of these business challenges. Abacus WebConnect now offers orchestrated Web services that will help agencies, airlines and other customers reduce their overall travel content integration costs.
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